According to the leaker Apple is relying on large-language models (LLMs) to completely revamp Siri and make it the "ultimate virtual assistant" and "Apple's most powerful killer AI app."Īpple is reportedly working on revamped interaction between Siri and the Messages app, enabling users to field complex questions and auto-complete sentences more effectively, according to Gurman. While the company recently held its annual AI summit for employees, the following sessions reportedly focused on aspects like healthcare, privacy, and computer vision, rather than its own generative AI technologies.While little is known about the specifics, many of the changes are believed to involve generative AI, including a smarter version of Siri that takes the virtual assistant's integration with the operating systems to a new level. Until now, Apple appears to have mostly stayed out of the race to develop generative AI tools. Apple already has a significant upper hand in this area in terms of local processing thanks to Apple silicon's Neural Engine, but the company has yet to develop the AI software to fully take advantage of it for content generation and the deeper insights that new-wave AI tools are able to offer. The trend is set to stoke the development of next-generation CPUs optimized for AI operations, supply chain sources claim. Apple and Tesla, in particular, are said to be reconsidering their approach to AI. These companies are purportedly making efforts to ensure Microsoft does not maintain its lead in AI. The paywalled report suggests that the growing interest in generative AI catalyzed by ChatGPT has motivated a re-evaluation of how the technology is developed at major companies like Apple, Meta, and Amazon. Apple is planning to "re-examine" its development of artificial intelligence, according to Taiwanese supply chain publication DigiTimes.
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